Hello friend! I'm Marina Krutchinsky.

By day, I lead the design of complex digital products at JPMorgan Chase. By night, I coach UXers and advise startups. Join 30,000+ readers on LinkedinSubstack where I share actionable UX insights and practical career tips.

U X e r _ S I N C E _ 2 0 0 1

From Fortune 500, to early stage startups

Over the last two decades, I’ve worked with companies of all sizes – shaping UX of the next-generation financial services (American Express); simplifying onboarding experience for the mainstream crypto users (21.co, 21Shares, Amun); designing effective e-commerce experiences for famous brands (Starbucks, Intel, Tabasco); streamlining the fundraising process with powerful search tools (Foundation Center); revamping a professional medical digital library (WebMD/MedScape); modernizing extranet experience for engineers (Otis); prototyping and building a chatbot-based grad school application system, and much more.

W H A T _ I _ DO

All Things UX & Product Design

UX + Product Design Consulting

Actionable UX and product design improvement strategy for startups and beyond.

Design Leadership for Startups

Empower your startup with fractional UX leadership: I’ll help you build a dynamic design team from the ground up, setting them on a path to self-sufficiency and outstanding performance.

Private UX Mentorship + Career Coaching

Private personalized UX guidance and career coaching for everyone – from budding designers and researchers to top-tier director-level pros.


UX mentor since 2011

Over the last 10 years, I’ve mentored hundreds of UXers – both aspiring and experienced, privately and in a bootcamp setting. Many of them happened to be career switchers. Today, many of my students are happily employed in UX or Product roles across Fortune 500, start-ups and academia.

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