Leadership, judgment, and decision-making under pressure
Marina, here. I lead design inside a large, complex financial organization and coach design leaders through moments when decisions get political, alignment gets fragile, and judgment starts to matter more than craft.
I also write UX Mentor Diaries, where I unpack the patterns I see when good work stops being the differentiator.
For brand partnerships, you can find me on Passionfroot.
U X e r _ S I N C E _ 2 0 0 1
From Fortune 500, to early stage startups
Over the last two decades, I’ve worked with companies of all sizes – shaping UX of the next-generation financial services (American Express); simplifying onboarding experience for the mainstream crypto users (21.co, 21Shares, Amun); designing effective e-commerce experiences for famous brands (Starbucks, Intel, Tabasco); streamlining the fundraising process with powerful search tools (Foundation Center); revamping a professional medical digital library (WebMD/MedScape); modernizing extranet experience for engineers (Otis); prototyping and building a chatbot-based grad school application system, and much more.
W H A T _ I _ DO
Design Leadership (Fractional/Advisory)
I step in when design teams are scaling, stuck, or carrying more responsibility than their structure supports. This work focuses on decision clarity, leadership judgment, and making design effective inside real business constraints.
Leadership Coaching
Private leadership coaching for experienced UX and design leaders navigating political environments, fragile alignment, and high-stakes decisions. This is not a simple career advice – it’s judgment support when the room gets complicated.
Check out UX Mentor Diaries — my writing on leadership, judgment, and decision-making when good work stops being enough.
Read by experienced UX and design leaders navigating scale and complexity.
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