C O A C H I N G

Leadership Coaching

Strategic clarity for high-stakes leadership decisions

This is for experienced UX pros who are already operating at leadership levels (with or without a title), and are navigating moments where judgment, influence, and decision-making matter more than execution.

Typical situations clients bring:

  1. Responsibility has increased, but authority hasn’t followed
  2. You’re consulted, but final decisions drift elsewhere
  3. A promotion, reorg, or role expansion changed the power dynamics
  4. You’re expected to lead through ambiguity without clear decision rights
  5. You’re doing “the right things” and still not moving forward

This is focused, bounded leadership strategy work for real situations.


How this works

We will work on your actual decisions, inside the context you’re operating in.

Every engagement is designed to:

  1. Clarify what’s really happening (vs. what it feels like)
  2. Identify where influence is leaking or capped
  3. Help you choose deliberate moves — not reactive ones
  4. Reduce the risk of overcorrecting or burning credibility

Option 1:

UX Leadership Strategy Session

$750 · One private session

A single, focused session to think through a specific leadership or influence challenge.

This is useful when you need to:

  • Make sense of a confusing or political situation
  • Decide whether to push, reframe, wait, or step back
  • Pressure-test an important conversation or decision
  • Get unstuck without escalating unnecessarily

What’s included

  • One 60-minute private session
  • Real-time diagnosis of your situation
  • Clear framing and next moves

No generic frameworks. No follow-up obligation.

👉 Book a leadership strategy session


Option 2:

UX Leadership Strategy Intensive

$2,000 · 3-session engagement

A short, contained leadership development engagement for Directors and Staff ICs who need continuity, but without turning this into an ongoing commitment.

(This format fits cleanly into quarterly L&D and professional development budgets ;)

Engagement focus

  • Aligning authority with responsibility
  • Navigating influence without burning credibility
  • Making better decisions under ambiguity and pressure

Structure of the Intensive

Session 1 → Situation & power diagnosis
-What’s actually happening vs. the story you’re telling yourself
-Decision rights, constraints, and influence dynamics

Session 2 → Influence & decision strategy
– How to operate differently without overexposing yourself
– What to push, what to reframe, what to stop doing

Session 3 → Stabilization & next-quarter posture
– How to sustain authority
– What signals to send
– What NOT to overcorrect

This is LEADERSHIP JUDGEMENT work (not open-ended coaching)

👉 Enroll in the 3-session leadership intensive


What clients say

(Curated excerpts from UX leaders working inside complex organizations.)

On decision clarity

“…everything she shared was grounded in real-world examples. There was no fluff, no generic advice. She gave sharp insights and frameworks I could apply right away.”

On influence and authority

“Marina helped me understand why my work was respected but my influence was capped and how to change that without burning credibility.”

On breaking career stalls

“I have worked with several coaches [before], and she is the first to really cut to the chase in a manner, while forthright, really got to the bones of what I needed to address in myself and my career moving forward. I look forward to applying my new found insights and knowledge…”

On senior-level judgment

“It was a life-changing session. After talking to her, I felt like a massive load had been lifted off my shoulders. This wasn’t some generic advice. It was grounded in real organizational dynamics and helped me operate differently the very next week.”


Expensing & approval

Many clients expense these sessions through:

  • Learning & Development
  • Professional development budgets
  • Manager-approved reimbursements

To support this, I provide:

How to expense Leadership Coaching


What this is (and isn’t)

This is–

  • Strategic clarity for complex leadership situations
  • Pattern-based diagnosis grounded in real org dynamics
  • Decision support when stakes are high

This is not–

  • Resume or portfolio review
  • Job search coaching
  • Weekly or ongoing coaching
  • Accountability or motivation work