Renovating Medical Publication

HemOnc Today

CLIENT

PROJECTS

Clinical News in Hematology & Oncology РProfessional Online Publication Redesign

MY ROLE

Lead of Experience Design + Front-End Development

UX ACTIVITIES + DELIVERABLES

Stakeholder Interviews
User Flows
Visual Design
Front-End Development
(HTML/CSS/JS)
A/B Testing

"Definitive online source for oncology and hematology professionals."

Re-launched in 2004 website - an online companion to its print edition - offered doctors real-time news, research, and community features such as RSS feeds, forums and podcasts. In addition to new for the time, Web 2.0 functionality, it also featured guided search and navigation, custom registration, client data capture and a sophisticated ad-serve mechanism.