C A S E _ S T U D I E S
People-centered experiences that reshape businesses
Here are a few examples of how I put my thinking into action.
Please email me to discuss your needs.
R E C E N T _ W O R K
Leading the global design team @ 21.co
Before joining JP Morgan Chase in December of 2022, I built, led and mentored a multidisciplinary design team at a Swiss crypto startup 21.co. Our mission was straightforward but ambitious: use design to make our crypto products less intimidating to non-tech users and accessible worldwide. The global design team, a collective of highly skilled brand, graphic, and product designers from Switzerland, the USA, Poland, and Greece, was key to establishing new brand image and reshaping experience of our users from the ground up.
PROJECT TYPE:
Brand strategy
End-to-end site design
MY ROLE:
Creative leadership
LEAD DESIGNERS:
Jerzy Zareba
Filip Geschwadtner
My design team was thrilled by the challenge of bringing together – visually and perceptively – our two separate crypto brands/product lines originally intended for two distinct types of users. 21Shares, crypto ETP product suite, targeted institutional/TradFi investors, while Amun was designed for the DeFi natives. 21.co was intended to build upon the strengths of both brands and become their parent entity. The 21.co site and brand were launched on September 7, 2022 and coincided with a funding round announcement that put 21.co valuation at the $2 billion mark.
R E C E N T _ W O R K
Anticipatory design @ American Express
PROJECT TYPE:
Research & strategy
Concept exploration
Usability testing
MY ROLE:
Lead UX Designer
The goal for this exploration was to create and test a scalable integrated experience focusing on a broader set of the customer needs. And by doing so, deepen Amex’s relationship with their business customers. The research had shown that by making a seamless transition from a single product relationship to a multi-product with intuitive navigation and a quick access to frequently used tools, making payments, invoicing, requesting and receiving payments, managing cashflow and expenses quick and easy, while embedding opportunities to earn rewards and benefits, we would create an experience that anticipates customer needs and drives adoption.
