C A S E _ S T U D I E S

People-centered experiences that reshape businesses

Here are a few examples of how I put my thinking into action.
Please email me to discuss your needs.

R E C E N T _ W O R K

Leading the global design team @ 21.co

Before joining JP Morgan Chase in December of 2022, I built, led and mentored a multidisciplinary design team at a Swiss crypto startup 21.co. Our mission was straightforward but ambitious: use design to make our crypto products less intimidating to non-tech users and accessible worldwide. The global design team, a collective of highly skilled  brand, graphic, and product designers from Switzerland, the USA, Poland, and Greece, was key to establishing new brand image and reshaping experience of our users from the ground up.

PROJECT TYPE:
Brand strategy
End-to-end site design

MY ROLE:
Creative leadership

LEAD DESIGNERS:
Jerzy Zareba
Filip Geschwadtner

My design team was thrilled by the challenge of bringing together – visually and perceptively – our two separate crypto brands/product lines originally intended for two distinct types of users. 21Shares, crypto ETP product suite, targeted institutional/TradFi investors, while Amun was designed for the DeFi natives. 21.co was intended to build upon the strengths of both brands and become their parent entity. The 21.co site and brand were launched on September 7, 2022 and coincided with a funding round announcement that put 21.co valuation at the $2 billion mark.

R E C E N T _ W O R K

Anticipatory design @ American Express

PROJECT TYPE:
Research & strategy
Concept exploration
Usability testing

MY ROLE:
Lead UX Designer

The goal for this exploration was to create and test a scalable integrated experience focusing on a broader set of the customer needs. And by doing so, deepen Amex’s relationship with their business customers. The research had shown that by making a seamless transition from a single product relationship to a multi-product with intuitive navigation and a quick access to frequently used tools, making payments, invoicing, requesting and receiving payments, managing cashflow and expenses quick and easy, while embedding opportunities to earn rewards and benefits, we would create an experience that anticipates customer needs and drives adoption.

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Agency Work

Nestlé Starbucks

Architecting a B2B Online Shopping Experience for a Coffee Giant

Nestlé Starbucks
Intel RealSense

Defining Cross-Platform Modular UX for 3D Depth Sensing Pioneer

Intel RealSense
TABASCO

Modernizing E-commerce for an Iconic Hot Sauce Brand

TABASCO
ALLDATA

Transforming Automative OEM Repair & Diagnostic Experience

ALLDATA
Helzberg Diamonds

Optimizing Content Findability for Diamonds Retailer

Helzberg Diamonds
Natori

Evolving Online Customer Experience for a Couture Brand

Natori
Elementis

Simplifying Content Delivery for a Specialty Chemicals Leader

Elementis
Helzberg Diamonds

Demystifying an Engagement Ring Configurator

Helzberg Diamonds
2 0 0 1 - 2 0 1 7

A few older projects

ImpactSpace

Forming an Open Data Platform to Power Global Social Impact

ImpactSpace
Cornell Univesity

Bringing Agricultural Research Library to the Third World

Cornell Univesity
City of Hope

Innovating Grad School Admissions & Evaluations

City of Hope
Otis

Restructuring Extranet for the World Leader In Elevators

Otis
Brooklyn Bird Club

Creating an Aspiring Experience for Bird Lovers

Brooklyn Bird Club
Carrier

Restructuring an Online Parts Catalog

Carrier
EX LOCUM

Connecting Young Artists Online

EX LOCUM
HemOnc Today

Renovating Medical Publication

HemOnc Today
WebMD

Improving Search in Professional Medical Library

WebMD
Brainroll

Reimagining Graduate School Applications Process

Brainroll
Foundation Center

Making Online Grant Research Easier

Foundation Center
Encore Careers

Expanding Reach for the Nonprofit Think Tank on Boomers

Encore Careers
T E S T I M O N I A L S

What colleagues and clients say...